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Among 1,500 large and midsize waste management businesses, our team identified the active use of 17distinct marketing automation technologies. Out of these, 588 companies, or approximately 40% of the sample, utilize a dedicated marketing automation tool. The top three platforms in use are HubSpot, Pardot, and Salesforce.
This category is highly diverse, featuring 360marketing automation platforms available globally. Nearly 500,000 company websites worldwide are connected to these marketing automation solutions.
By combining Pardot and Salesforce usage (since Salesforce acquired Pardot in 2012), Salesforce emerges as the leader, with 249 out of 1500 companies in our sample list utilizing their technology.
Below is an overview of the global usage of marketing automation platforms across over 500,000 websites. Let's examine whether waste management companies have distinct preferences in marketing automation.
Here are the top 20 technologies used by the top few million websites on the Internet:
HubSpot stands out as the unequivocal leader in global marketing automation platform usage. There is a clear correlation between the adoption trends in global technology and the waste management industry within this category.
Meet the team to learn more about why CurbWaste waste management software has become the trusted partner for waste hauling businesses nationally.